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- Advertising Promotions And Marketing Managers
Advertising, Promotions, and Marketing Managers
If you have good communication skills; you are creative and can work under pressure then Advertising, Promotions, and Marketing Managers suits your personality. This profession is highly rewarding for deserving candidates as well as challenging. There are various prospects to specialize, you can specialize in one of the following:
Advertising Managers create interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis (account). Advertising and promotions managers also known as Account Executive are needed to plan, direct, and coordinate advertising and promotion campaigns, as well as to introduce new products to the marketplace.
Marketing Managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.
Promotions Managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers.
Role of Advertising, Promotions, and Marketing Managers
- Advertising, promotions, and marketing managers are typically involved in the following tasks:
- Discussions with staff for the selection of media to advertise in, such as radio, television, print, online, and billboards
- Negotiate advertising contracts
- Examine campaign layouts
- Conduct market research studies and analyze their findings
- Develop pricing strategies for products to be marketed
- Meet with clients to provide marketing or technical advice
- Advertising managers create interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis (account).
Skills needed Advertising, Promotions, and Marketing Managers
Decision-making Skills: Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal Skills: These managers must deal with a range of people in different roles, both inside and outside the organization thus interpersonal skills are essential.
Management Skills: Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Communication skills: They should have both oral and written so as to convey messages to the public as well as managers and staff.
Scope of Advertising, Promotions, and Marketing Managers
India has wide scope of marketing in India. One can work as Marketing Director, Marketing Manager, Vice President of Marketing, Business Development Manager, Marketing Coordinator, Account Supervisor, Business Development Director, Commercial Lines Manager, Commercial Marketing Specialist, and Market Development Manager in India. FMCG companies, automobile companies, pharmaceutical companies, telecom providers all require marketing specialists. Even government and non-government organisations require promotional and marketing managers.
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